PARADISE ART LAB has long supported the creation of contemporary art and shared its transformative power through festivals. First launched in Yeongjong-do in 2019 and relocating its stage to Jangchung, Seoul in 2024, this journey continues to evolve.
2025 PAL FESTIVAL, JANGCHUNG reimagines the city through the lens of art, inviting local artists, businesses, and residents to join this exploration. Here, we encounter new faces of Jangchung and new ways of bringing art and the local community together.
Paradise Art Lab Festival 2025, Jangchung envisions a city where art and community thrive side by side, offering audiences the chance to experience how art can spark change and open up new possibilities.
September 19(Fri) – 28(Sun), 2025
Jangchung area, PARADISE Building, 315 Seoul, Hana Bank H.art1, Taegukdang 2F, PARADISE CITY CHROMA Outwall
Paradise Building, 315 Seoul, Taegukdang 2F 11:00–20:00
Hana Bank H.art1 11:00–19:00 (Last admission 18:30)
PARADISE CITY CHROMA Outwall 19:00–22:00 (Sep 18 – Nov 5)
Free (Advance reservation required for certain programs)
Wheelchairs and strollers are welcome. For assistance, please contact us via KakaoTalk; our staff will do their best to support you on site.
Except for Guide dogs, pets are not allowed to enter the space.
No parking is provided. Please use nearby public parking lots or public transportation.
※Please note: Official photos and videos will be taken throughout the festival for archival and promotional purposes. Visitors may appear in such documentation.
PARADISE CULTURAL FOUNDATION
PAL: Incheon Technopark(ITP), Arts Council Korea(ARKO)
Feast in Jangchung: WONDERLUST A&C, Brain Think, KATE FARM
Talk: Artforyou
Music: WONDERLUST A&C
Workshop: Project Micheonggak(Dey Kim, Hojung Chung)
Euljiro Art: Chngdoo
PAL Commentary: Kim Jiyeon
Euljiro Arts Collaboration: Ko Dae Woong(Chngdoo), Grassglass, BLUE TOWN(Kim Tongue Bin, Joo Min Jun), So Dongho, Studio Visit, Art x Shift, Tales of the Tiny, Jang Sijae, Jeong Chaeryeong, COSO
F&B Partners: GGulGunDal, Cafe Swith, Aoi Tomato, Wure Katsu, Woori Yeahsool, Jean Frigo, Cafe Swith Dongdaemun, Hogwan, Kant Hill, Taegeukdang
Visual Production: EM Inc.
Technical Production: C2 Artechnolozy
On-site Operation: Brain Think
ayintoayin, Fritz
Taegeukdang, Hana Bank H.art1
PARADISE
Jung-gu Office, Seoul